This is what happens when a home service executive goes all in on LinkedIn for 30 days.

The goal wasn’t vanity metrics. It was positioning and long-term credibility.

His goals:

• Grow his credibility among home service business owners and investors.
• Increase organic leads from his ideal customer profile.
• Re-establish his presence on LinkedIn.

The state of his LinkedIn account:

• He posted on occasion, consisting of reposts of company content.
• Lacked a clear content strategy.
• He was suffering from very little engagement from his existing network.
• His profile wasn't reaching new people who are a part of the home service industry.

▶ My Approach

My first step when working with clients is to refresh the key pieces of their LinkedIn profiles. These pieces of digital real estate don’t get lost in the feed; they’re front and center 24/7/365.

Profile Optimization:

I rewrote the client’s headline and About section to focus on clarity and keyword alignment to position him as both an industry expert and advisor to investors.