This is what happens when a home service operator goes all in on LinkedIn for 30 days.

The goal wasn’t vanity metrics. It was positioning and long-term credibility.

His goals:

• Grow his credibility among home service business owners and investors.
• Increase organic leads from his ideal customer profile.
• Re-establish his presence on LinkedIn.

The state of his LinkedIn account:

• He posted on occasion, consisting of reposts of company content.
• Lacked a clear content strategy.
• He was suffering from very little engagement from his existing network.
• His profile wasn't reaching new people who are a part of the home service industry.

▶ My Approach

My first step when working with clients is to refresh the key pieces of their LinkedIn profiles. These pieces of digital real estate don’t get lost in the feed; they’re front and center 24/7/365.

Profile Optimization: I rewrote the client’s headline and About section to focus on clarity and keyword alignment to position him as both an industry expert and advisor to investors.

Next, I focused on content creation. During our first strategy call, I presented him with five sample posts. This allows my client to provide feedback on the topics, tone, and voice.

Once approved, those five posts are immediately added to our content rotation.